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2010 HARVEST
The 2010 growing season was marked by unusual extremes. The year started off very wet and remained unseasonably cool through
the mid-summer. Then, beginning in late summer and carrying through to the early fall, Mother Nature gave us a series of significant
hot spells that made up for the cooler front side of the season and allowed us to achieve optimal ripeness. In the end, harvest came
off without incident and we brought in a spectacular crop with near normal yields.
HARVEST, Beckstoffer To Kalon Vineyard, Oakville, Napa Valley
Rows of Schrader Cabernet in the heart
of the Beckstoffer To Kalon Vineyard.
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Super-ripe Cabernet is hand-picked and
loaded into small half-ton bins.
|
|
 Schrader Cabernet grapes come from
specific rows within the Beckstoffer To
Kalon Vineyard.
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A well hung, juicy cluster of clone 4
Cabernet Sauvignon. |
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HARVEST Tofanelli Vineyard, Calistoga, Napa Valley
 Early morning harvest at the Tofanelli
Vineyard.
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Winemaker Thomas Brown checks out
the first load of Zinfandel clusters.
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 The grape clusters are transfered from
small picking tubs into half-ton bins.
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 Bins are hand-sorted to remove leaves.
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 Vineyard owner Vince Tofanelli leads the
pre-dawn harvest.
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Arminée and Norma carefully watch
over the bins to ensure quality.
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 Grand Dame proprietor Pauline Tofanelli
gives T.B. the real deal downlow.
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2010 EVENTS
At Schrader Cellars, we feel the most important part of making wine is enjoying it with friends and family. To accomplish this
goal, we hit the road and shared our wines at special events across the country. We hope you will enjoy this snapshot of the
places we have been and the people we have visited throughout the year.
SOBE "BEST OF THE BEST" TASTING, Miami, Florida / BVI JUNKET, Virgin Gorda, BVI
 Fred and Randy at the Wine Spectator "Best of the Best" tasting in Miami.
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We proudly support the annual Florida International University fundraiser.
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 The three musketeers promote Schrader in the islands — man.
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 Swim buddies celebrate victory after conquering the boulders at the Baths.
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100 POINT PARTY, Schrader Chicken Coop, Napa Valley
 Nat, Fred, and John raise a glass at the 100-point party.
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Kelli, Andy, and Dan start the evening off with a little Marcassin Chard — nice!
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 The team takes time to enjoy the fruits of their labor.
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 T.B. gives Johnny-G a little friendly pool strategy — Just give it a little tap.
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KAHALA FOOD & WINE CLASSIC with EMERIL LAGASSE, Oahu, Hawaii
 The Big Four get ready to enjoy Bam! with Spam in the islands.
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Fred, Michael (aka The Herk), Stuart, and Becky are ready for some aloha.
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 Kahala event planner extraordinaire Stuart welcomes guests to the event.
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 The Lagasse and Wilson families enjoy a fabulous week in Hawaii.
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 Pinots and Hawaiian tapas paired perfectly at the wine seminar.
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All prep is done and Chef Chris Wilson looks forward to a great event.
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 A quiet moment before the oceanside gala dinner.
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Nat hangs loose at The Kahala.
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KAHALA FOOD & WINE FESTIVAL with THE BEST OF NAPA & SONOMA, Oahu, Hawaii
 Jon and Thomas offer killer Cabs and Pinots to the festival guests.
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Kelli and the Aston Pinot draw a crowd at the beachside tasting.
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 Kelli and Jon enjoy a moment with Jim and Robyn Gallucci before the event.
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 OK, so this is my kind of wine tasting — livin' the aloha, bruddha.
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 Chef Wayne's delicious creations are a feast for the eyes and the palate.
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Fred and Chef Wayne Hirobayashi are all smiles about the sold-out event.
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 T.B., Jon Keyes, and John Giannini showing some fine surfing technique.
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 The Napa Valley posse goes Hawaiian at Waikiki with surf pro Keali'i.
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KAHALA FOOD & WINE CLASSIC with RESTAURATEUR DREW NIEPORENT & CHEF STEPHEN LEWANDOWSKI, Oahu, Hawaii
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VROOOMM, AND SO BEGINS SCHRADER RACING, USA, England, Napa Valley
Fred and Carol take a spin around the valley in their 1953 Jaguar C-Type.
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"Fireball Fred" leads the pack at Thunderhill Raceway.
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 The Schrader Aston Martin GT4 takes its first steps first drive at Silverstone Raceway, England.
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Fred with a few of his sports fleet. |
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| Post Office Box 1004 • Calistoga • California • 94515 • T: 707.942.1540 • F: 707.942.1572 |
| |
Super-ripe Cabernet is hand-picked and
loaded into small half-ton bins.
Schrader Cabernet grapes come from
specific rows within the Beckstoffer To
Kalon Vineyard.
A well hung, juicy cluster of clone 4
Cabernet Sauvignon.
Early morning harvest at the Tofanelli
Vineyard.
Winemaker Thomas Brown checks out
the first load of Zinfandel clusters.
The grape clusters are transfered from
small picking tubs into half-ton bins.
Bins are hand-sorted to remove leaves.
Vineyard owner Vince Tofanelli leads the
pre-dawn harvest.
Arminée and Norma carefully watch
over the bins to ensure quality.
Grand Dame proprietor Pauline Tofanelli
gives T.B. the real deal downlow.
Fred and Randy at the Wine Spectator "Best of the Best" tasting in Miami.
We proudly support the annual Florida International University fundraiser.
The three musketeers promote Schrader in the islands — man.
Swim buddies celebrate victory after conquering the boulders at the Baths.
Nat, Fred, and John raise a glass at the 100-point party.
Kelli, Andy, and Dan start the evening off with a little Marcassin Chard — nice!
The team takes time to enjoy the fruits of their labor.
T.B. gives Johnny-G a little friendly pool strategy — Just give it a little tap.
The Big Four get ready to enjoy Bam! with Spam in the islands.
Fred, Michael (aka The Herk), Stuart, and Becky are ready for some aloha.
Kahala event planner extraordinaire Stuart welcomes guests to the event.
The Lagasse and Wilson families enjoy a fabulous week in Hawaii.
Pinots and Hawaiian tapas paired perfectly at the wine seminar.
All prep is done and Chef Chris Wilson looks forward to a great event.
A quiet moment before the oceanside gala dinner.
Nat hangs loose at The Kahala.
Jon and Thomas offer killer Cabs and Pinots to the festival guests.
Kelli and the Aston Pinot draw a crowd at the beachside tasting.
Kelli and Jon enjoy a moment with Jim and Robyn Gallucci before the event.
OK, so this is my kind of wine tasting — livin' the aloha, bruddha.
Chef Wayne's delicious creations are a feast for the eyes and the palate.
Fred and Chef Wayne Hirobayashi are all smiles about the sold-out event.
T.B., Jon Keyes, and John Giannini showing some fine surfing technique.
The Napa Valley posse goes Hawaiian at Waikiki with surf pro Keali'i.
Restaurateur Drew Nieporent kicks off the event with great stories and hearty laughs.
A delicious first course — locally caught Hawaiian prawns.
Fred and The Herk toast another successful event in paradise.
Fred enjoys a cigar with the men of Manhattan — Chef Stephen, The Herk, Drew, and Chef Paul.
Another magical evening under the stars at The Kahala Hotel & Resort.
Fred and Carol enjoy the beautiful sunset at Kahala beach.
Michael Herklots fires up a 
"Fireball Fred" leads the pack at Thunderhill Raceway.
The Schrader Aston Martin GT4 takes its first steps first drive at Silverstone Raceway, England.
Fred with a few of his sports fleet.